SQUARESPACE DESIGN + SEO STRATEGY
Your expertise deserves more than a meh website.
Strategic Squarespace design and SEO for coaches, authors, podcasters and service pros — whether it's your first real website or the one you've outgrown.
Pretty is the baseline.
Strategy is the point.
SQUARESPACE
✦
SEO
✦
PERSONALITY
✦
SQUARESPACE ✦ SEO ✦ PERSONALITY ✦
Same strategy brain.
Different starting line.
Because “I need a website” and “I need this website to pull its weight” are not the same assignment.
New Website
Start smart.
Whether you're fresh out of corporate, finally taking your business online, or done with the DIY version, this is the website that makes people say “oh, she's legit.”
A clear, credible brand presence
A strategic 5+ page Squarespace site
Foundational SEO baked in from day one
Website Redesign / Upgrade to 7.1
Catch up already.
Your business grew. Your website did not get the memo. Let's turn your outdated site into one that matches your prices, your authority and your current level of fabulous.
Positioning that matches your expertise
A strategic Squarespace redesign
SEO built for long-term visibility
Who I Build For
Women with things to say, and a website that should be saying them better.
Coaches
Program pages that sell the transformation, and a booking flow nobody has to hunt for.
A real home for your books, your media kit and your readers' email addresses. Not just an Amazon link and a prayer.
Authors
Episode archives people actually browse, a guest pitch form, and a sponsor page that says “yes, we're serious.”
Podcasters
Service Pros
Clear offers, clear next steps, and zero “so… what do you do exactly?”
Recent Launches
Service Pro - brand new website
Coach - brand new website
Susan Long Coaching
Coach - brand new website
THE NOT-SO-SECRET SAUCE
How It Works
Pretty is the baseline. Strategy is the point.
🩷
Make it yours
Cookie-cutter is for cookies. Your site gets a point of view, just like you. We map your pages, your message, how visitors should feel when they land and what you want them to do next, on every single page.
🔍
Make it findable
SEO enters before launch day—not as a panicked little afterthought six months later. With your SEO settings done right, Google isn't left guessing who you are.
💬
Make it convert
Every page leads somewhere useful, without yelling “BUY NOW” into the void.
Hi, I’M TINA
I make strategy look really, really good.
I’m a Squarespace designer and SEO strategist who believes your website should do more than sit there looking cute.
It should make the right woman feel understood. It should explain what you do without requiring a scavenger hunt. And yes, it should help Google understand the assignment too.
“It is not often people can say redesigning an entire website was easy but I can honestly say Tina made it pleasant.”
Theresa Steighner - Coach & Owner of Peaceful Wellbeing
“If you need a Squarespace consultant who's reliable, skilled, and a true partner in the process, Tina is it.”
Pat Benincasa, Artist & podcaster (Filled to Capacity)
“She takes direction extremely well and you can tell that she genuinely cares about the finished product.”
Emily Tarantino, Booths & Bashes
Not ready to hire? Totally fair.
For your first real website
The Website Blueprint
Plan your site before you pay for one: pages, messaging and must-haves, all in one worksheet.
For the site you already have
The Outgrown-It Audit
12 signs your website is quietly holding your business back, plus the SEO checks worth doing first.
Your website called.
It’s tired of being the weakest link.
Let’s build the strategic, sharp, slightly rebellious site your business is ready for.
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