Your Website Should Match
the Business You’ve Grown Into

Strategic Squarespace design for established coaches and creatives who are ready for clarity, credibility, and growth.

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You’ve evolved.

Your offers are clearer. Your work is deeper. Your confidence is stronger.

But your website?
It still feels like an older version of you.

Maybe you’ve tried tweaking it yourself. Adjusted fonts. Moved sections. Updated copy.
And somehow… it still doesn’t look cohesive.

Or worse — you’re hesitant to send people to it.

That’s not a design flaw. That’s a growth gap.

Hi! I’m Tina!

I work with established coaches, creatives, and service providers who have outgrown the DIY phase but aren’t looking to hand their brand off to a big, impersonal agency.

You’ve built something meaningful. You care about how it’s represented. And you want someone who sees the nuance — not just the surface.

You’re not just looking for a designer.

You want someone who thinks strategically. Someone who understands structure, SEO, and how all the moving pieces of your website work together. Someone who can hold both the creative and the technical sides without sacrificing either.

This isn’t a rushed, chaotic overhaul. It’s a calm, collaborative realignment — built with intention and designed to support where you’re headed next.

Case Study: Supporting a Pivot in Real Time

Client: Theresa Steighner of Peaceful Wellbeing

When Your Website No Longer Fits Who You’ve Become

Theresa didn’t come to me because her website was broken.

She came to me because it no longer reflected who she was becoming.

Her business was evolving. Her offers were shifting. Her work had deepened. And somewhere along the way, her website started to feel like an outdated version of herself.

She had been making changes on her own. Tweaking fonts. Adjusting layouts. Updating content. But every time she tried to make bigger changes, the design would feel off. The layout wouldn’t cooperate. It stopped feeling professional.

But most importantly — it just didn’t feel like her anymore.

She told me,

“I was able to make small changes, but it was difficult to make larger changes look good and professional.”

After

Before

The Real Work: Clarifying the Vision

Theresa was mid-pivot - she didn’t have every offer perfectly packaged yet. Her signature program was still refining. The messaging needed space to settle. And that was okay.

She shared that she struggled at first to fully articulate the new vision. Once we aligned on positioning and layout, everything accelerated.

“Once we got the vision and layout agreed upon, she took my ideas and enhanced them. Her work is very high quality.”

When the foundation is clear, the build becomes easy.

The Results

Within the first quarter post-launch: 78% increase in year-over-year traffic.

But more importantly? She loves sending people to her website now.

“It was extremely easy working with Tina. Organized, creative, responsive, patient. She took my ideas and enhanced them. She was VERY patient with me when I was struggling at first to pull the vision together for my new site, and also very helpful.”

Proof matters. Confidence matters more.

Since launch, we’ve continued refining and enhancing and Theresa is thrilled with the results.

“I love it!! I also love that as I continue to work with Tina we are enhancing it to make it even better. I also love that we just launched a membership site within Squarespace and it is really working well.”

This wasn’t a one-and-done redesign. It was a strategic reset with room to grow.