THE SQUARESPACE COURSE FOR COACHES
Your website should book clients, not just look ‘on brand’.
Six modules and 23 step-by-step lessons to design, write, optimize, and launch a high-converting coaching site — SEO included.
Self-paced · Printable Worksheets
Create Pages That Convert
A proven homepage, about, services and sales page framework built just for coaches.
More Discovery Calls Booked
Frictionless scheduling with intake questions and automatic reminders.
Get Found on Google
Keyword research and usage, on-page SEO, Search Console and a blog plan.
WHAT YOU WALK AWAY WITH
What’s inside
01
Foundations & Strategy
What “high converting” means for coaches
Crafting your core offer & promise
02
05
Squarespace Setup
Choosing a plan & template
Domain, SSL & essential settings
Defining your ideal client
Mapping the site & visitor journey
03
Pages That Convert
The homepage framework
The Work With Me / Sales page
04
Copy & Conversion
Headlines & CTAs
Lead magnet & email capture
SEO for Coaches
Keyword research for coaching niches
Technical SEO & Google Console
Brand styles: fonts, colors, buttons
Navigation & footer that converts
An About page that sells
Booking page with Acuity Scheduling
Testimonials & social proof
Mobile-first optimization
On-page SEO in Squarespace
Blogging & content SEO
06
Launch & Grow
Pre-launch checklist
Ongoing optimization
Analytics & tracking
✦ Every lesson includes a printable worksheet, workbook, and master checklist.