Woman smiling and working on a laptop at a white desk in a modern office.

SQUARESPACE DESIGN + SEO STRATEGY

Your expertise deserves more than a meh website.

Strategic Squarespace design and SEO for coaches, authors, podcasters and service pros — whether it's your first real website or the one you've outgrown.

FIND YOUR OFFER ⃗↘

SQUARESPACE

✦

SEO

✦

PERSONALITY

✦

SQUARESPACE ✦ SEO ✦ PERSONALITY ✦

CHOOSE YOUR OWN ADVENTURE

Same strategy brain.
Different starting line.

Because “I need a website” and “I need this website to pull its weight” are not the same assignment.

01 FOR NEWER COACHES

Start
smart.

You’re done duct-taping a logo, three links and a prayer together. Let’s build a polished Squarespace site with the strategy to help the right people trust you—and take the next step.

✓ A clear, credible brand presence

✓ Strategic 5+ page Squarespace site

✓ Foundational SEO baked in

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BUILD MY FIRST REAL SITE   →  

02 FOR ESTABLISHED COACHES

Catch up already.

Your business grew. Your website did not get the memo. We’ll turn the site you’ve outgrown into a strategic, elevated experience that finally reflects your expertise.

✓ Positioning that matches your authority

✓ Strategic Squarespace redesign

✓ SEO built for sustainable visibility

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REDESIGN WHAT’S OUTDATED   →  

A smiling woman with brown hair sitting on a sofa, holding a silver MacBook laptop, in a cozy living room with white walls, shelves, and green plants.

I’m a Squarespace designer and SEO strategist who believes your website should do more than sit there looking cute.

It should make the right woman feel understood. It should explain what you do without requiring a scavenger hunt. And yes, it should help Google understand the assignment too.

I bring design, messaging and search strategy together so your site feels unmistakably yours—and works like it has a job.

Tell me what’s not working →

Hi, I’M TINA

I make strategy look really, really good.

THE NOT-SO-SECRET SAUCE

Pretty is the baseline.
Strategy is the point.

🩷

Make it yours

No copy-and-paste coach aesthetic.
Your site gets a point-of-view, just like you.

🔍

Make it findable

SEO enters before launch day—not as a panicked little afterthought six months later.

💬

Make it convert

Every page leads somewhere useful, without yelling “BUY NOW” into the void.

YES,YOUR SITE CAN

YOUR WEBSITE CALLED

It’s tired of being the weakest link.

Let’s build the strategic, sharp, slightly rebellious site your coaching business is ready for.

START THE CONVERSATION

  • It was extremely easy working with Tina! She's very organized, has great ideas, and is very responsive and creative. She was VERY patient with me when I was struggling at first to pull the vision together for my new site, and also very helpful. Once we got the vision and layout agreed upon, she took my ideas and enhanced them. Her work is very high quality and it is not often people can say redesigning an entire website was easy but I can honestly say Tina made it pleasant.

    ~ Theresa Steighner (Coach)

  • "From start to finish, Tina brought organization to my spinning thoughts and ideas regarding my website. She was patient, thorough and efficient throughout the whole process, addressed and added many things that I never even would have thought of and helped me bring my website vision to life. She takes direction extremely well and you can tell that she genuinely cares about the finished product. I cannot say enough good things about my experience working with Tina!"

    - Emily Tarantino (Booths & Bashes)

  • "As an artist and podcaster, my website has a lot going on—video clips, artwork, podcast archives, e-commerce, and more. I first reached out to Tina Olivares when I needed to upgrade from Squarespace 7.0 to 7.1, and I’ve relied on her ever since. Over the past two years, she’s become my go-to for everything from troubleshooting to building out new features. Tina is sharp, responsive, and solutions-focused. She doesn’t just fix issues—she anticipates needs, offers smart suggestions, and often sends quick how-to videos that empower me to handle things myself. Her pricing is reasonable, her communication is clear, and her work is rock solid. If you need a Squarespace consultant who’s reliable, skilled, and a true partner in the process, Tina is it. I recommend her without hesitation."

    ~ Pat Benincasa

  • "Ok, I don't know where to start. This lady right here is the BOMB! I swear as soon as I found her she saved me sooo much time doing my website. I had just started learning SquareSpace and it can be so complex with the coding etc. Well Tina did the job like a superwoman! From graphic designing to coding to colours to all you need to create a beautiful website. Communication is on point! Scheduling is faster than you would think for such a detailed task! Pricing is outstanding! Generally, the best service. CC9 is the WHOLE 9! Get it 😄 Thank you Tina, you are a star!"

    - Stella Drakakis

  • "Working with Tina was the best decision I made for my business this year. She took my jumbled ideas and turned them into a gorgeous, strategic site that finally feels like me. Not only does it look amazing, but my inquiries doubled within a month of launching."

    — Jessica M., Business Coach

Read the Blog

Blog
How to Get More Google Reviews Without Feeling Weird About It
How to Get More Google Reviews Without Feeling Weird About It

How to get better Google reviews for local SEO without sounding awkward, pushy, or robotic. Smart review strategies for service businesses.

Read more →
How Service Businesses Should Optimize Their Google Business Profile
How Service Businesses Should Optimize Their Google Business Profile

If your Google Business Profile is technically “set up” but hasn’t been touched since approximately the dawn of civilization……we should probably fix that.

Read more →
Why Your Business Isn’t Showing Up on Google Maps
Why Your Business Isn’t Showing Up on Google Maps

If your business isn’t showing up on Google Maps, there’s usually a reason — and thankfully, most of them are fixable.

Read more →
How to Write SEO Titles & Meta Descriptions That Actually Get Clicked
How to Write SEO Titles & Meta Descriptions That Actually Get Clicked

Your SEO title and meta description are basically your website’s first impression in Google. They’re your digital curb appeal. Your “pick me” moment. Your tiny little internet billboard competing against ten other results all screaming for attention.

Read more →
The Most Important Squarespace SEO Settings to Check Before You Launch
The Most Important Squarespace SEO Settings to Check Before You Launch

Launching a new website is exciting. It’s also the exact moment many business owners accidentally release an unoptimized digital raccoon into the wild and hope Google somehow figures it out.

Read more →