If you’re starting a Squarespace blog—or trying to fix the one you haven’t touched since 2021—this guide walks you through how to set it up in a way people actually read. You’ll learn how to structure your blog page, make your posts visually appealing, write content your audience is genuinely searching for, and optimize everything for SEO so your posts actually rank.

Is SEO Dead? Nope — It Just Got a Makeover

The reason you’re seeing weird dips in traffic isn’t because Google threw another tantrum.
It’s because humans don’t search the way they used to.

SEO sounds scary, but here’s the truth: if you can post a selfie, you can optimize your Squarespace site. No jargon, no robot talk — just step-by-step things you can do today to help Google actually notice you exist.

Wix, WordPress, Shopify, Squarespace—why do there seem to be 57 flavors of platforms and none of them feel quite right? It’s like dating apps but for websites: some are too complicated, some are too basic, and some ghost you when you need tech support the most.

Here’s why I design almost exclusively in Squarespace—and why, if you're a coach or creative running your own show, it might just be your website soulmate too…

Here’s a peek behind the curtain into what I look for during every Squarespace site audit—no fluff, just function and finesse.