How to Connect Your Squarespace Website to Your Google Business Profile
If you’re a local service business owner using Squarespace, your website and your Google Business Profile need to be besties.
Because here’s the deal:You can have a gorgeous website, polished branding, and photos that look like they belong in a luxury magazine spread… but if Google can’t clearly connect your website to your business listing, your local SEO is basically wearing flip-flops in a snowstorm.
And honestly, even if you work with people outside of your home town - you’ll still benefit greatly from utilizing your GBP.
Connecting your Squarespace website to your Google Business Profile helps you:
Show up in local Google searches
Build trust with Google (and humans)
Improve your visibility on Google Maps
Drive more traffic to your website
Get more inquiries from local clients
And thankfully? This setup is not complicated. No coding degree required. No sacrificing your firstborn to the SEO gods.
Let’s walk through it.
What Is a Google Business Profile?
Your Google Business Profile (formerly Google My Business because apparently Google enjoys rebranding things for sport) is the business listing that appears in:
Google Maps
Local search results
The little business panel on the right-hand side of Google
It includes things like:
Your business name
Website
Hours
Reviews
Photos
Services
Contact information
For local SEO, this profile matters a lot.
If you’re a coach, designer, therapist, photographer, wellness provider, consultant, or service-based business owner trying to attract local clients, optimizing this profile is one of the highest-impact SEO tasks you can do.
Step 1: Claim or Create Your Google Business Profile
Go to Google and search your business name.
If a listing already exists:
Claim it
If not:
Create one at Google Business Profile
You’ll need:
Your business name
Business category
Website URL
Phone number
Business address or service area
Business hours
Choose your category carefully because this helps Google understand what searches you should appear in.
Example:
“Photographer”
“Life Coach”
“Marketing Consultant”
“Yoga Studio”
Not “Boss Babe Extraordinaire.” Cute? Yes. Helpful for SEO? Sorry, no.
Step 2: Add Your Squarespace Website URL
This sounds obvious, but you would be shocked how many people skip this or link the wrong page.
Inside your Google Business Profile dashboard:
Click “Edit Profile”
Go to “Contact”
Add your full website URL
Use:
Your primary domain
HTTPS version
Correct live website
Example: https://www.yourwebsite.com
Not:
A linktree
Instagram
A temporary domain
A half-finished coming soon page from 2022
Google uses this link to connect your website authority with your business listing.
Step 3: Make Sure Your Contact Information Matches Exactly
This is one of the biggest local SEO mistakes I see.
Your business information needs to match across:
Your website
Google Business Profile
Online directories
This is called NAP consistency:
Name
Address
Phone Number
If your website says: “Lisa’s Studio”
…but your Google listing says: Lisa’s Photography Studio LLC”
…Google gets confused. And a confused Google is not a generous Google.
Check:
Spelling
Abbreviations
Phone formatting
Suite numbers
Business name consistency
Your contact page and footer are the two most important places for this on your Squarespace website.
Step 4: Add Local Keywords to Your Website
Google doesn’t magically know where you work just because you exist there.
You need location signals on your website.
Include your city or service area naturally in:
Your homepage
SEO titles
Meta descriptions
Service pages
Contact page
Page headings
Examples:
Omaha Brand Photographer
Chicago Relationship Coach
This helps Google connect your website to local searches. For more on this read The Smart Way to Structure a Squarespace Website for Local SEO.
And no — stuffing your footer with 47 city names like a Craigslist scam from 2009 is not the move.
Step 5: Add a Google Map on Your Contact Page
This is an underrated local SEO win and Squarespace makes this super easy.
Click → Edit → Add a block → Choose Map → Enter your address (maybe just city, state because you probably don’t want randos showing up on your doorstep).
Done.
This reinforces your location information to Google and helps users trust that you are, in fact, a real human business and not operating out of a suspicious internet cave.
Step 6: Connect Google Search Console to Squarespace
This is technically separate from your Google Business Profile, but it matters for SEO.
Google Search Console helps Google:
Crawl your website
Index your pages
Understand your content
Inside Squarespace:
Open the Analytics panel.
Click Search keywords.
Click Connect in the panel's pop-up.
Log into the Google account you want to connect to your site. If you have multiple Google accounts, ensure you select the correct one.
Review the permissions, then click Allow.
Wait 72 hours (sometimes faster) for the data to populate.
Then submit your sitemap. Click Sitemap from left side menu and enter: yourdomain.com/sitemap.xml
Squarespace automatically generates this for you. Tiny miracle. We love that for us.
Step 7: Add Location-Specific Content
If you want stronger local SEO results, create content that supports your service area.
Examples:
“Midlife Coaching for Women in Seattle”
“Career Coaching for Women Over 40 in Dallas”
“Emotion Regulation Coaching for Midlife Women in Chicago”
This helps Google associate your business with local search intent.
It also gives you more opportunities to rank outside your homepage.
Which matters because your homepage cannot carry the entire SEO strategy on its back like an exhausted eldest daughter.
Final Thoughts
Your Google Business Profile and website should work together — not exist like distant coworkers avoiding eye contact in Slack.
If you need help setting up your Google Business Profile, improving your local SEO, or optimizing your Squarespace website strategically, I offer:
Google Business Profile Setup
Local SEO Audits
Squarespace SEO Optimization
SEO Strategy for Coaches & Service Businesses
