Wix, WordPress, or Squarespace? Here’s the Real Tea on Website Platforms

Choosing the right platform shouldn’t feel break you out in hives. Let’s break down which site builder is actually worth your time (and sanity).

Platform Paralysis is Real

Let me guess—you’ve got that entrepreneurial spark, a killer offer, and a vision board filled with “CEO vibes.” But when it comes to choosing where to build your website? Crickets.

Wix, WordPress, Shopify, Squarespace—why do there seem to be 57 flavors of platforms and none of them feel quite right? It’s like dating apps but for websites: some are too complicated, some are too basic, and some ghost you when you need tech support the most.

I’m going to break down the top platforms female entrepreneurs ask about most often—so you can stop second-guessing and start building.

What’s At Stake: Why Platform Choice Matters

Your website isn’t just a placeholder—it’s your digital HQ. It’s where clients get to know, like, and trust you. It’s where leads convert, bookings happen, and your brand gets to shine.

If your platform is clunky, confusing, or can’t keep up with your goals, you’ll either burn out trying to make it work—or worse, lose potential clients.

Let’s skip that drama.

Meet the Contenders: A Quick Breakdown

1. Wix

• Ease of Use: Very beginner-friendly with drag-and-drop editing.

• Customization: Limited design flexibility compared to other platforms.

• SEO Capabilities: Only okay - a lot of missed opportunities and without proper SEO, you might as well skip the website altogether.

• Best For: Hobbyists, side hustlers, or early-stage entrepreneurs who want a quick and easy site.

• The Real Tea: It’s easy to outgrow Wix fast. If you’re serious about scaling your business, this most definitely will not be your forever home.

2. WordPress

• Ease of Use: Steep learning curve. Requires setup, hosting, and regular, ongoing, dedicated maintenance.

• Customization: Unlimited. Thousands of plugins and themes.

• SEO Capabilities: Excellent—if you know what you’re doing.

• Best For: Bloggers, developers, or entrepreneurs who want total control and aren’t afraid to get techy.

• The Real Tea: If you love tinkering, tech, and want to build something highly customized, WordPress is your playground. Just be ready for the upkeep.

3. Shopify

• Ease of Use: Fairly easy but there is a bit of a learning curve. It comes with built-in ecommerce tools.

• Customization: Mostly used for product-based businesses.

• SEO Capabilities: Strong, especially for ecommerce.

• Best For: Product-based businesses with a focus on ecommerce.

• The Real Tea: If you sell physical or digital products, Shopify is the queen of online stores. But it’s overkill for coaches or service providers.

4. Squarespace

• Ease of Use: Very user-friendly. Easy to learn. Drag-and-drop but with individual style.

• Customization: Great balance between creative freedom and structure.

• SEO Capabilities: Excellent when set up properly.

• Best For: Coaches, creatives, service-based businesses, and multi-passionate entrepreneurs.

• The Real Tea: Squarespace offers the perfect combo of aesthetics + function. No code needed. No tech breakdowns. Just streamlined, strategic, and stylish.

Real-Life Examples

I’ve helped dozens of women launch, migrate, and redesign websites on all these platforms—and I’ll tell you right now, 9 times out of 10, we end up on Squarespace. Why? Because my clients want:

• A site they can actually update themselves without emailing their "tech person."

• A layout that looks professional without needing a design degree.

• A platform that plays nice with email lists, bookings, and SEO.

I’m not just saying this because I’m a Squarespace designer, I’m saying this because I’ve seen how much time, money, and frustration it saves my clients.

Still Can’t Decide? Ask Yourself:

• Are you selling services or products?

• Do you want to update the site yourself?

• How tech-savvy are you really?

• Will you be blogging, podcasting, or building a portfolio?

• Do you care more about aesthetics or advanced features?

These questions can help you rule out platforms that don’t serve your current (or future) goals.

But What About...?

Let’s hit some FAQs:

Q: Can I switch platforms later?
Yes, but it’s a giant headache. Choose wisely now to save yourself the pain later.

Q: Is Squarespace good for SEO?
Yes. With the right structure, copy, and settings, Squarespace can rank beautifully. (Psst… ask me about my SEO mini course - it covers exactly how.)

Q: What if I start on one platform and outgrow it?
That’s why strategic planning matters. If your growth plan includes memberships, digital products, or blogging—Squarespace can handle it.

Final Verdict

Here’s my no-fluff advice:

• Choose Wix if you’re brand new and just need to get something up (but plan to upgrade later).

• Choose WordPress if you’re ready to invest in a developer or want all the bells and whistles.

• Choose Shopify if your business is ecommerce-heavy.

• Choose Squarespace if you’re a coach, creative, or service-based business who wants a stylish, strategic, and simple platform that scales with you.

CTA: Let Me Help You Choose

Still staring at your screen like it’s a high school multiple-choice test? I got you. Book a free call and I’ll help you match with your ideal platform.