Wix, WordPress, Shopify, Squarespace—why do there seem to be 57 flavors of platforms and none of them feel quite right? It’s like dating apps but for websites: some are too complicated, some are too basic, and some ghost you when you need tech support the most.

Here’s why I design almost exclusively in Squarespace—and why, if you're a coach or creative running your own show, it might just be your website soulmate too…

Here’s a peek behind the curtain into what I look for during every Squarespace site audit—no fluff, just function and finesse.