SEO sounds scary, but here’s the truth: if you can post a selfie, you can optimize your Squarespace site. No jargon, no robot talk — just step-by-step things you can do today to help Google actually notice you exist.

As a health coach, your clients aren’t just buying sessions — they’re buying you. Your expertise. Your energy. Your ability to make them believe change is possible.

Wix, WordPress, Shopify, Squarespace—why do there seem to be 57 flavors of platforms and none of them feel quite right? It’s like dating apps but for websites: some are too complicated, some are too basic, and some ghost you when you need tech support the most.

Here’s why I design almost exclusively in Squarespace—and why, if you're a coach or creative running your own show, it might just be your website soulmate too…

Fonts are like outfits for your words. They can be chic, sharp, powerful, or completely wrong for the occasion. And just like crocs with a cocktail dress, I see some… questionable combos on Squarespace sites. Here are the top 3 font mistakes I see, and how to fix them.

Fonts are like outfits for your words. They can be chic, sharp, powerful, or completely wrong for the occasion. And just like crocs with a cocktail dress, I see some… questionable combos on Squarespace sites. Here are the top 3 font mistakes I see, and how to fix them.

The humble button is one of the most important elements on your site. It’s how your clients take action. Book, buy, sign up, schedule… that magical little rectangle is the bridge between browsing and becoming a client.

Your website is out there, smiling awkwardly on the internet like a 2007 family portrait. You know it exists, you know it’s technically "fine," but every time you open it, something feels...off. If your site gives you secondhand embarrassment, it might be time for a little tough love.

Your homepage isn’t just a virtual handshake. It's your first, best, and maybe only chance to communicate what you do, who it's for, and why it matters.

So, would you hire you?

Whether you're a coach, creative, or service provider, your CTA is the bridge between "just browsing" and "shut up and take my money." If people aren’t clicking, there’s a good chance you’re either not asking clearly enough, or they don’t know where to look.

Let’s fix that.

You don’t have to start over. You don’t have to hire a designer (yet). And no, your site isn’t a lost cause. With a few focused changes, you can take your existing Squarespace site from "functional but meh" to "actually working for you."

If you’ve spent hours tweaking your Squarespace site and it still doesn’t feel quite like the sleek, elevated brand experience you envisioned—don’t worry. You’re not alone, and you’re not doing anything wrong. The difference between a site that screams "I built this myself at 2am" and one that whispers "I paid a designer good money for this beauty" usually comes down to five key things: fonts, layout, spacing, images, and voice.

Here’s a peek behind the curtain into what I look for during every Squarespace site audit—no fluff, just function and finesse.