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Module One
Introduction: A Note from Me!
Hey there — I’m Tina, the designer and strategist behind this course. As a Squarespace designer who’s helped dozens of coaches and creatives turn “pretty but hidden” websites into client magnets, I know firsthand how powerful a little SEO clarity can be.
I created SEO Made Simple for Coaches & Creatives because too many brilliant women pour their hearts into their websites only to feel invisible online. You don’t need to become an SEO expert; you just need to understand the pieces that actually matter — and that’s exactly what you’ll learn here.
This first module lays your foundation. We’ll clear up what SEO really is (and what it’s not), talk about how search engines actually think, and show you how visibility works - in plain English.
By the end, you’ll know what helps your site get found and what quietly holds it back.
Take a breath, grab your favorite drink, and let’s make SEO something that finally clicks.
Why SEO Matters
Welcome, friend!
I’m guessing you’re here because you’re tired of whispering into the void — posting, sharing, and working overtime … only to hear crickets. The good news? Those dreamy clients you’re waiting to hear from? They aren’t ignoring you. They just can’t find you yet.
Which is WHY you’re here.
SEO - What Even IS IT?
SEO (Search Engine Optimization) is basically Google’s version of a popularity contest. The more your website follows the unspoken (but very real) rules of the internet, the more Google sends people your way. It’s like trying to get on a VIP list—you need to impress the right people (algorithms) and say the right things (keywords).
Done right, SEO brings in real traffic—people actively searching for what you offer. Done wrong… well, let’s just say your website becomes that one restaurant no one knows exists because it's hidden behind a gas station.
Why It Matters for Coaches, Creatives & Service Providers
Actually, it matters for EVERYONE who has a website, but I’ve developed this course to resonate with my typical audience, which happens to be coaches & creatives.
Your clients are literally typing their problems into Google right now:
“How do I get out of my own way?”
“How do I create a fulfilling work-life balance?”
“Find a mindset coach for women in midlife.”
If your website isn’t optimized, Google can’t connect those dots — which means someone else (probably with less experience and even worse advice) gets your client.
Social media posts come and go, but SEO keeps working for you while you sleep, cycle, or snack on charcuterie.
It’s the long game that brings in traffic and leads without you having to show up daily.
What You’ll Learn in This Course
By the end, you’ll know how to:
Choose keywords that make you searchable
Fix sneaky Squarespace mistakes tanking your visibility
Create content that Google loves (and humans will actually read)
Build simple systems that grow your traffic month after month
No tech degree, no overwhelming bs — just clarity, strategy, and a few surprisingly small tweaks that make a big difference.
Quick Reality Check
SEO isn’t instant magic. It’s like planting seeds — a few weeks of care, and suddenly, your website starts growing visitors like herbs on a sunny windowsill.
A Little Homework (Visibility Snapshot)
Before you go any further, download and use the worksheet to:
Google your name and your business.
Look at the results.
Ask yourself: If I were my dream client, would I click me?
If your answer isn’t “meh”, then you’re in the right place.