Introduction: A Note from Me!

Hey there — I’m Tina, the designer and strategist behind this course. As a Squarespace designer who’s helped dozens of coaches and creatives turn “pretty but hidden” websites into client magnets, I know firsthand how powerful a little SEO clarity can be.

I created SEO Made Simple for Coaches & Creatives because too many brilliant women pour their hearts into their websites only to feel invisible online. You don’t need to become an SEO expert; you just need to understand the pieces that actually matter — and that’s exactly what you’ll learn here.

By the end, you’ll know what helps your site get found and what’s holding it back.

Take a breath, grab your favorite drink, and let’s make SEO something that finally clicks.

Let’s start with the truth about SEO

SEO (Search Engine Optimization) is not:

A one-time magic trick
A guarantee of instant traffic
A dark art reserved for tech bros in hoodies

SEO is:

The process of helping search engines understand what your website is about
A long-term visibility strategy that compounds over time
One of the most sustainable ways for coaches to get discovered without being online 24/7

If social media is renting attention, SEO is owning a very small, very valuable piece of internet real estate.

The good news:
You do not need to master everything about SEO.
You only need to master the parts that matter for your business.

What SEO Can (and Can’t) Do for You

What SEO can do:

Help potential clients find you when they’re actively searching for help
Support your services long after you hit “publish”
Build trust and credibility before you ever gets on a sales call

What SEO cannot do:

Replace having a clear offer
Fix confusing messaging
Make people want what they don’t understand

SEO amplifies clarity.
If your website is vague, SEO will just help more people be confused faster.

(Ask me how I know. 😬)

Why SEO Looks Different for Coaches

You are not:

An e-commerce store with 10,000 products
A national brand trying to rank for “life coach” (please don’t try)

You are:

A service-based business
Selling expertise, transformation, and trust
Competing locally, regionally, or in a niche—not globally

That means your SEO focus is:

Fewer pages, optimized well
Clear services, not endless content
Being the right answer, not the loudest one

This is why this course exists—and why generic SEO advice often feels overwhelming or irrelevant.

A Quick Word About Squarespace (So You Don’t Blame the Platform)

Squarespace:

Is perfectly capable of good SEO
Does not require plugins or code knowledge
Rewards simplicity and clarity

What Squarespace does not love:

Over-complication
Constant page duplication
Sloppy structure

If you can follow a checklist and write like a human, you can do SEO on Squarespace.

What We’re Focusing on in This Course (And What We’re Not)

We are focusing on:

Service-based SEO
Pages that lead to clients
Simple, repeatable actions
Progress over perfection

We are not focusing on:

Advanced technical SEO
Gaming the algorithm
Ranking for unrealistic keywords
Spending money on tools you don’t need

This is an implementation-first course.
If you do the steps, you will be ahead of most small business owners.

Your First Action: Identify Your Core Pages

Before we touch keywords, blogs, or anything else, we need to know what actually matters on your site.

So what I want you to do is:

Log into your Squarespace dashboard
Go to Pages
Identify your core pages (most coaches have these):
- Home
- About
- Services (or Work With Me)
- Contact
- Blog (if you have one)

That’s it.
No optimizing yet. No tweaking. Just awareness.

SEO starts with knowing what you’re actually working with.